Tuesday, February 5, 2008

Google hearts Cupid

In the past I've blogged about Cupid.com running afoul of Google's mystical algorithm. That's a thing of the past, now it's the first search result for the term "cupid."

Our business model of advertising on local radio means we don't have to play the PPC game or get crazy worried about our Google search results, as long as we do well for branded search. For example, if you search for "online dating", the competition to get on that page is fierce/expensive, and we just haven't engaged in that pursuit.

Today I noticed, however, if you search for "online dating" or even "dating," Google's new "Searches related to" section includes "cupid.com" or "cupid." Very cool. Nice to be finally getting our props, just in time for Valentine's day.

Google, Cupid.com hearts you too.

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