Web Analytics software compared

One of my favorite quotes, I don't know who said it originally but I got it from a high school math teacher "If you change the questions, the answers will change accordingly."

Public kudos to Stone Temple for their 2007 Web Analytics Shootout, a head-to-head comparison of how several different web analytic packages running concurrently on the same sites reported different outcomes. A must-read for anyone who produces or consumes data like site page views, unique visitors, and conversion rates.

Too bad WebTrends and Omniture were not included in the broader study, each one was only used for one site in the study. It'd be great to see if the findings were true on more heavily trafficked sites.